Throughout society, technology is evolving at an ever-increasing rate, changing the way we live our lives as each new advancement is made. And #animation is no different.
Only a generation ago, the vast majority of #animation was created with traditional, #stopmotion techniques. Today, however, Computer Generated Imagery (CGI) is often favoured over #stopmotion #animation as it is typically faster and much less technical to create. Some people argue that #CGI can do everything that #stopmotion can do, and then some.
But, here at Seconds that Count Studios, we still love #stopmotion and we hope you do too! Here’s why…
Stop motion is steeped in history. Pre 1900, during the early days of cinema, experimental #stopmotion shorts led the way for live action #filmmaking.
Led by European #filmmakers, mainstream feature length stop motions were later developed as cinematic technology evolved and interest grew. Although it required out of box problem solving to make use of its charm, the medium was embraced by a new wave of artists and filmmakers.
CGI simply can’t compete with this rich history.
Stop motion is where cinematic special effects really began. In fact, #stopmotion film effects paved the way for the CGI #effects seen in many films today.
On films such as King Kong, stop motion established itself as the go-to method for film effects department in mainstream cinema. And the original Star Wars trilogy was brought to life with help from stop motion effects.
So stop motion has a rich and exciting heritage that should certainly not be under appreciated, paving the way for many of the state of the art effects filmmakers embrace today!
#Stopmotion is a high quality medium that always makes an impression.
On the other hand, it’s easy to have cheap CGI, which reveals itself to the audience and lets down the quality of production.
If you’re using cheap CGI to create an #advert or #video for your #brand, it can have significant implications does that have for your brand image. Stop motion refuses to compromise on quality.
Many people believe that stop motion is far more expensive than CGI but, in reality, that’s nothing more than a myth. Cost is relative to how long a project takes to deliver, as you are paying for peoples time and experience- both are key to quality as discussed.
Top end CGI is expensive, and cheap CGI doesn’t pretend to be anything else - quality is relative to what is best to represent your brand. Each character, environment, prop and dressing needs to be created from scratch within the computer's 3d realm, of course stock models can be bought- but again this adds to the manufactured look of CGI.
Stop motion can be produced to varying budgets and without compromising on charm and quality. Yes, stop motion is considered to be more labour intensive, as each model, weather is be puppet, set or prop, has to be lovingly handmade. When right for the project, toy props can often be bought and 3d printing helps in production streamlining.
Stop motion has a unique charm that simply cannot be replicated by CGI. There’s just something about each frame being lovingly #handcrafted. And this hand crafting technique is the perfect match for the #identity of certain #brands.
What’s more, stop motion also conveys a sense of warmth compared to the all-too often cold manufactured feel of CGI.
Time and time again, stop motion proves itself to be a fresh medium that allows #animators to constantly reinvent and expand the possibilities. CGI, on the other hand, is often formulaic and used stereotypically for particular brands and products, creating a predictable look and feel.
A #stopmotion project also offers additional #value thanks to the vast amount of interesting behind the scenes material you can cultivate whilst you shoot!
What? Sorry for the jargon term, but I can't explain otherwise! When you create animation in 3D software, it then has to be exported or rendered as a movie video file. This process is a stage that needs time, and can add to the turnaround time greatly. However this is not a process to be done quickly or without much consideration, any effects, textures and lighting require a good render system to maintain a quality finish to your project.
Although I'm sure most brands do not set out to make Toy Story, but just to give you an idea, in the third instalment of the adventure, each frame (25 of which in a second of animation) took 7 hours to render. Time is relative to cost and quality.
Stop motion on the other hand requires a beautiful grade to get the photos in top condition and an edit.
For further information about the advantages of #stopmotion #animation, please get in touch!