Animating cups, stop motion style, simple yet effective!
The video I saw of theirs was Evelyn Evelyn "Have you seen my sister Evelyn?" music video. Which is very cool and uses some merry melodies style animation as part of it, and all the action is within one shot with no cuts.
This shoot was also one of the very few that are done on location instead of in a studio. I was fine in the Starbucks, but many others of the crew were outdoors in amongst the snow. And these were experienced crew members, but strangely they didn't wear snow gear!
Animating cups is simple yet effective as each cup has subtle differences, but once animated it becomes apparent that this cannot be replicated in computer style as CGi by design has an amount of digital perfection about it. The cups are mass manufactured and each seam, each edge, each cut is ever so subtly different only noticeable once you start the replacement animation technique. All wrapped up in one day! Phew!!
The finished animation achieved great engagement results for Starbucks as the you tube video got 522 likes and 126,000 views, but it also helped their social media move up to 530,000 Facebook likes and 15,400 twitter followers.