Working on Jacobs Creek Food Animations was fun, and long may they continue to be!
At Seconds That Count we have managed to carve our way as being a specialist in food animation. Food is easily animated, often, it is small and lightweight (but not always!) but it does perish under those hot studio lights, but it is quite easy to make replicas by taking moulds of real life foods. In this project we use real food throughout.
This project was through the Contented Brothers, who are awesome to work with. I'm very happy to share my expertise and skills with them, whilst they can look after the client and know the client very well already. We efficiently filmed a few of them together across a few days. The team at contented brothers took great care in preparing the set up so that there were no fingerprints on any of the glass and lots of details like that that truly make a difference to the end animation.
The concept of the animation is clean and simple, staying in is the new going out but you have to match your snacks to the right drinks! Lessons learnt by me for sure! The animations helped grow Jacob Creeks Facebook engagement to over 554,000 likes.
The pitta's were definitely the most difficult to work with, those pesky slices had gone most brittle by the end! But the Jacob's creek audience loved them with 44 likes and 1.8k views.
The pizza turned out as my favourite of the initial pieces, the sound design is great, and the cheese kept the pizza malleable! This also had great engagement with 5 comments as well as 1.3k views and 42 likes.
The popcorn piece worked really well too as popcorn is light it is quite easy to work with! We used some wire to help jump them out of the bowl, which required some clean up in post. The animation has 40 likes, with 3k views, so I'm sure there's a lot more inspired popcorn and wine consumption going on.
The nachos work well and is satisfying to the eye even if it seems a more simple idea compared to the action of the other foods, but we were dealing with much wetter foods! The colours look great! The Nachos has 34 likes and 2.3k views, which is great results for the client.
We were all feeling the stench of the french cheeses by the end of the shoot, and I'm sure some extra pizza's went along to the crew. Contented brothers look after me and made sure I was fed and watered- always appreciated!
Animating clothes is both fun and tests your problem solving!
It was great to get animating some clothes for Get The Label through 422 Shoots and also Agency One. GTL have great potential to get Animated with clothes. We all worked really hard to get our heads around the range of clothes and plan plan plan, that is why the shoot was such a success, it was all in the preparation before we even got into the studio!
It was a truly collaborative effort as Stalwart films brought their lovely motion control camera rig to the mix. This rig which was just like the Mark Roberts "Panther" from my Bob (the builder) days, which was like hello old friend! The also brought Dragonframe along too, which is my preferred software that I usually use. It is the best and so reasonably priced too! The filming took place at Big Shed in Trafford, so as you can see, a great team effort brought it all together.
This was also the first time I had worked with a stylist, Paula, which was great as I got some great tips and ideas from her. Not on my style (cheeky)! On the presentation of the clothes is the shoot! Paula started the process by getting some looks together, then the rest of the team planned out the clothes by layout and by action and swapsies as it were! Paula had not worked on an animated clothes shoot before so the benefits were mutual!
Once in the studio everyone pitched in to achieve suitably animated clothes by wire and mesh as well as laying clothes out in a production line ready. Down to that planning I knew exactly where I was at and where I was going - it was all very satisfying to have printed plans in my clip board and scribble through things once they were done- sometimes you cant beat having a hard copy.
We filmed long and hard to get the clothes animated across three days, I know that the team were chuffed with the efforts by all. The delivered product was three variations on the advert to include the breadths of the ranges of clothes available. The filming concluded with lots of post production requirements, handled by 422's Dave who I know already had a headache before filing concluded, he wears a hard hat now, just to be safe! Now lets watch the clothes get animated!