Tag Archives: food animation

6 ways Taskmaster got it so right

If you haven’t already tuned in, I’d highly recommend catching up on #Taskmaster. This hilarious game show with a difference sees the Taskmaster, Greg Davies, sets a group of comedians a series of tasks that require them to embrace their creative competitiveness. It really is hilarious! The show is set to return to our screens…
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As technology continues to advance at an unprecedented rate, there’s now more ways than ever before to inspire action, deliver your business’ core messages, and reach out to your target market.   We are #stopmotion specialists. We specialise in delivering high quality, short form #videos for social media or TV, using stop motion trickery and…
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8 ways to use stop motion

When it comes to creating a successful #marketing or #advertising campaign, there are a whole host of things to think about. But it’s safe to say that the most important factor in any campaign is the concept. After all, the concept is what makes a great campaign! In order to deliver optimum results, your concept…
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Saucy Fish- Stop motion food animation in the Sea

[embed]https://youtu.be/t-atSn1TQGo[/embed] Another #stopmotion #animation shoot with The Neighbourhood. And another stop motion #food #shoot! Food works so well when animated in a #stopmotion style, the audience engages as there is an emotional connection between watching something so very clearly hand made and ethical, healthy food #production. Packets of fish animated as if the wave of the…
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Jacobs Creek and Food animation!

Working on Jacobs Creek Food Animations was fun, and long may they continue to be!

At Seconds That Count we have managed to carve our way as being a specialist in food animation. Food is easily animated, often, it is small and lightweight (but not always!) but it does perish under those hot studio lights, but it is quite easy to make replicas by taking moulds of real life foods. In this project we use real food throughout.

This project was through the Contented Brothers, who are awesome to work with. I'm very happy to share my expertise and skills with them, whilst they can look after the client and know the client very well already. We efficiently filmed a few of them together across a few days. The team at contented brothers took great care in preparing the set up so that there were no fingerprints on any of the glass and lots of details like that that truly make a difference to the end animation.

The concept of the animation is clean and simple, staying in is the new going out but you have to match your snacks to the right drinks! Lessons learnt by me for sure! The animations helped grow Jacob Creeks Facebook engagement to over 554,000 likes.

The pitta's were definitely the most difficult to work with, those pesky slices had gone most brittle by the end! But the Jacob's creek audience loved them with 44 likes and 1.8k views.

The pizza turned out as my favourite of the initial pieces, the sound design is great, and the cheese kept the pizza malleable! This also had great engagement with 5 comments as well as 1.3k views and 42 likes.

The popcorn piece worked really well too as popcorn is light it is quite easy to work with! We used some wire to help jump them out of the bowl, which required some clean up in post. The animation has 40 likes, with 3k views, so I'm sure there's a lot more inspired popcorn and wine consumption going on.

The nachos work well and is satisfying to the eye even if it seems a more simple idea compared to the action of the other foods, but we were dealing with much wetter foods! The colours look great! The Nachos has 34 likes and 2.3k views, which is great results for the client.

We were all feeling the stench of the french cheeses by the end of the shoot, and I'm sure some extra pizza's went along to the crew. Contented brothers look after me and made sure I was fed and watered- always appreciated!

Starbucks- Animation with some cups

Animating cups, stop motion style, simple yet effective!

This was an amazing opportunity to work with both Partizan and also Hoku Uchimaya and Adam Bolt who do some very cool stuff!

The video I saw of theirs was Evelyn Evelyn "Have you seen my sister Evelyn?" music video. Which is very cool and uses some merry melodies style animation as part of it, and all the action is within one shot with no cuts.

This shoot was also one of the very few that are done on location instead of in a studio. I was fine in the Starbucks, but many others of the crew were outdoors in amongst the snow. And these were experienced crew members, but strangely they didn't wear snow gear!

Animating cups is simple yet effective as each cup has subtle differences, but once animated it becomes apparent that this cannot be replicated in computer style as CGi by design has an amount of digital perfection about it. The cups are mass manufactured and each seam, each edge, each cut is ever so subtly different only noticeable once you start the replacement animation technique. All wrapped up in one day! Phew!!

The finished animation achieved great engagement results for Starbucks as the you tube video got 522 likes and 126,000 views, but it also helped their social media move up to 530,000 Facebook likes and 15,400 twitter followers.