Tag Archives: stop motion animation

Random Acts North Film – the making of ‘Euphorbia’

STC was partnered with Artist Jessica Wheeler to animate an abstract short film of Jess' vision and concept. Using the multiplane and filming rostrum style, Jess created individual cut out collage assets for Kim to bring Jess' vision to life. In Jess' words My only attempt at stop motion animation was a short that followed a…
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8 Reasons why Harryhausen’s great!

I recently watched a documentary, Ray Harryhausen: “Special Effects Titan” it was the best film on TV over the festive period. I enjoyed learning a few things about the father of stop motion and I was rather pleased to learn where our careers have had parallels. Please enjoy my trivia not only inspired by Ray…
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My 7 best Aardman animation moments

With the release of Early Man, here are my fave Aardman moments in recognition of our excitement to see the film. If you are a stop motion fan, show your support by getting to the cinemas in the opening weekend. I wish I could say I am going opening weekend, but I'm going next weekend!…
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Happy Roald Dahl Day!

Which Roald Dahl book would you like to see adapted for tv or film? On Roald Dahl day, I would love to countdown which books I would most like to see animated! Today is my Birthday and I have the best birthday twin in Roald Dahl. So incase you didn’t know the day isn’t named…
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Animated Team Away Days

Whatever your ideas about team away days, we have the potential for something different that may break your preconceptions. STC is teaming up with Creative engagement. To combine a strategic planning day with the experience of making your own stop motion animation. Well that's what we have the potential to do, if you guys out…
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7 ways stop motion is better than live action

There can be little doubt that, today, #video #content plays an essential role in #marketing campaigns across all industries. However, when it comes to deciding which type of video content to use, it can be difficult to know how best to convey your message and engage with your audience.   Call us biased but, here…
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As technology continues to advance at an unprecedented rate, there’s now more ways than ever before to inspire action, deliver your business’ core messages, and reach out to your target market.   We are #stopmotion specialists. We specialise in delivering high quality, short form #videos for social media or TV, using stop motion trickery and…
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8 ways to use stop motion

When it comes to creating a successful #marketing or #advertising campaign, there are a whole host of things to think about. But it’s safe to say that the most important factor in any campaign is the concept. After all, the concept is what makes a great campaign! In order to deliver optimum results, your concept…
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Saucy Fish- Stop motion food animation in the Sea

[embed]https://youtu.be/t-atSn1TQGo[/embed] Another #stopmotion #animation shoot with The Neighbourhood. And another stop motion #food #shoot! Food works so well when animated in a #stopmotion style, the audience engages as there is an emotional connection between watching something so very clearly hand made and ethical, healthy food #production. Packets of fish animated as if the wave of the…
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Start Rite Shoe animation shorts

Start Rite shoes wanted to bring their shoes to life in three shoe animation shorts. They had a new range called X-glows decided it would be fun to create something that the children would enjoy! After all they get to wear the shoes. Stop motion for children's apparel is a perfect option as they are so light they are easy to animate!

The great thing about working with Start Rite was that they wanted us to do the creative too! They knew they wanted animation, but were open to the possibilities! We suggested three different ideas and they chose their favourite. The chosen concept was that every other shoe is flat compared to the X-glows, hence the strap line take your feet to another dimension. They chose three mini animations as they understood that short content is key and multiple content is even better.

In each short the flat shoes were attempting different activities without much confidence or success, then the X-glows burst on the scene and confidently lead the way!


How it was made

We worked solidly from Flux studio space to create the sets and design illustrations for the shoe characters and the set. Once the illustrations were designed we had a great team of interns neatly cutting out shoes and set dressings, sliced fingers and plasters also accompanied them. The set was created so that we could build it in studio.

Once we were ready to shoot over at Z-film Studios in South Manchester, we had to get the set built and lit. As we were filming three short animations, we were able to carry on with set design and build whilst animating simultaneously.

Whilst animating, it was necessary for the shoes to be rigged once they were in mid air motion. I have rigs made up just like bulky armatures and using Climpex. Again the filming was done with a cannon camera and using Dragonframe software. The music and audio design was key to the finished product too by Paul Draper.

The afters

The end results was charming animations showing the products in a great light, marketing to the children for the first time. The results for Startrite were awesome as they have achieved over 41,000 views on You Tube and 37,000 likes on the Facebook page to demonstrate some great customer engagement.


If you have some product you want to bring to life in some short share able content, then get in touch!